Work
Problem, decisions and outcome.
Each case study shows what needed solving, why key decisions were made and what the project delivered.
Boat Care & Check Pula
Problem
A serious boat service looked improvised from the outside.
Approach
Positioning built around the trust of owners who are not always at the marina.
Outcome
An identity, website and offer that can stand beside larger service companies.
Preživjela
Problem
Fragmented rights and benefits with no clear path to the relevant information.
Approach
Research, information architecture and content organised around real-life situations.
Outcome
A simpler path to verifiable information and a clear next step.
Sanja Baković Interiors
Problem
The quality of the design work was not clearly translated into a prospective client's decision.
Approach
Positioning, identity and UX structured around client concerns before building work begins.
Outcome
A clearer offer and a more confident path from first impression to enquiry.
Galeković Design
Problem
A studio with production expertise looked like just another portfolio.
Approach
Positioning built around a connected process and a clear scope for every level of collaboration.
Outcome
A launched website with a clearer offer, expert content and tools for a better first enquiry.
Sandra Drašković / Natura Sanat
Problem
Expertise was hidden behind a generic wellness impression and too many disconnected options.
Approach
A personal expert brand, clear service boundaries and careful low or no-budget production.
Outcome
A website concept, redesigned booklets, AI illustrations and digital tools ready for the next phase.
Twenty years of commercial visual communication.
Photography and creative work for major brands demonstrates production experience. The case studies above clearly separate what I actually delivered for each client.