Work
Problem, decisions and outcome.
Each case study shows what needed solving, why key decisions were made and what the project delivered.
Preživjela
Problem
Fragmented rights and benefits with no clear path to the relevant information.
Approach
Research, information architecture and content organised around real-life situations.
Outcome
A simpler path to verifiable information and a clear next step.
Sanja Baković Interiors
Problem
The quality of the design work was not clearly translated into a prospective client's decision.
Approach
Positioning, identity and UX structured around client concerns before building work begins.
Outcome
A clearer offer and a more confident path from first impression to enquiry.
Twenty years of commercial visual communication.
Photography and creative work for major brands demonstrates production experience. The case studies above clearly separate what I actually delivered for each client.