Blog

Brand thinking without marketing fog.

Practical notes on positioning, websites, content and decisions that save small businesses time and money.

What we need from you before your website goes live.

Pricing, privacy, cookies, accessibility, SEO, analytics and access are not last-day details. Here is what you provide and what Salty Brand Studio solves.

Web · Business · 7 min

If anyone can build a website now, why would a business still hire a professional?

Building a website has become cheaper. Making good business decisions has not. The difference is no longer who can assemble a page, but who can identify what it needs to solve.

Brand & UX · 5 min

Brand and UX solve the same problem: where people stop trusting

Brand sets an expectation. UX confirms or breaks it. They should not be treated as unrelated projects.

Working together · 5 min

What you buy in a brand project, and what you do not

A brand project buys clarity, a system and better decisions. It does not buy automatic sales.