You do not know where to start
Your offer, website, messaging and content have become tangled and every decision creates another one.
Concept DayBrand · Websites · Content
I help you stop looking cheaper than you are.
If your business has outgrown the way it currently looks, the problem is bigger than design. I build the positioning, brand, website and visual system that raise perception and create room for higher pricing.
Where to start01
What is the biggest problem right now?
Not every business needs the same package. Choose the situation closest to yours.
You need a new or better website
You do not have a website, or the current one no longer explains what you sell and why someone should choose you.
Website servicesYou need content without reinventing it weekly
You know what you sell, but do not have time to decide what to post, shoot and write every week.
Creative PartnerSpecial focus
Camps, glamping and mobile homes.
From the offer and website to photography, video and content that make the booking decision easier.
Explore hospitality servicesSelected work02
The goal is not just to make it look better. It is to fix what was not working before.
Preživjela
From a personal problem to a digital product that helps people find rights and benefits.
View case studyBoat Care Pula
Identity, website and content built around a service customers need to understand and book quickly.
View projectSanja Baković Interiors
A brand and digital presence designed to communicate the quality of the work before the first client call.
View projectGaleković Design
Strategy, UX and content that turn design experience and production capability into a clear reason to enquire.
View projectSandra Drašković / Natura Sanat
A low-budget website and publishing system built around personal expertise, clear boundaries and useful digital tools.
View projectServices03
Three main ways Salty Brand Studio can help.
Brand & website
When the business looks weaker or less clear than it really is.
Explore brand & websiteContent
When photography, video and social posts need to work together instead of appearing randomly.
Explore contentHospitality
For camps, glamping and mobile homes that need a better path from first impression to booking.
Explore hospitalityWeb & Price04
Display prices online? Check whether anything needs updating.
From November 17, 2026, requirements around price display and digital price lists are changing. The Website & Price Audit reviews the current setup and gives you a concrete list of what needs fixing.
How I work05
Before we start, you know what we are doing and what it costs.
01Send an enquiry
Tell me what you do, what is not working and what you want to achieve.
02We have a quick call
In 15 minutes we see whether I can help and what kind of project makes sense.
03You get a clear scope
Before we start, you know what we are doing, how long it takes, what you receive and what it costs.
Behind the studio
When looking good starts doing its job.
Salty Brand Studio is led by Željka Mikulčić. For more than 20 years, she has looked at how brands appear through a lens, through design and content and, ultimately, through the eyes of the people expected to buy them.
That is why I do not believe looking good is enough. A beautiful website that explains nothing is decoration. A strong photograph without a clear message is still only a strong photograph. And content that sounds like everyone else usually ends up where most average marketing does: unnoticed.
I am interested in the moment when all of it comes together. When a business finally looks as serious as it really is. When a customer quickly understands what you offer, why you are good and why they should choose you.
That is where Salty Brand Studio begins.
Clients from previous photography and creative work.
years of experience
Commercial photography and visual communication.
restaurants for Wolt
Photographed across Croatia, Slovenia and Serbia.
restaurants for Bolt Food
Photographed in Croatia.
you work directly with me
No project hand-offs from one person to another.
Tell me what is not working right now.
You do not need to know the service name. Describe the problem and I will tell you whether it makes sense for us to work on it together.