Offer and pricing
Positioning, service packaging, three monthly plans, add-ons and sustainable pricing.
Case study · Pula · 2026
Boat Care
& Check
Peace of mind while you are away from your boat.
- Scope
- Strategy, identity and business launch
- Audience
- Boat owners who are not always in Pula
- Website
- boatcarepula.com ↗ · 3 languages
- Role
- From first decision to market launch
Trilingual website · Croatian / English / German
boatcarepula.com
01 · Problem
A serious service looked improvised.
Boat Care maintains vessels, carries out regular checks and solves problems for owners who often live in another city or country. The client asked for a cleaner logo and website, but the real problem ran deeper: the quality of the service was invisible from the outside.
When a brand looks disorganised, the owner cannot see the care, documentation and responsibility behind every check. Yet that is precisely what the decision to leave someone in charge of your boat depends on.
02 · Key insight
The service is not the main product. Peace of mind is.
→
The same person checks the boat regularly, documents its condition and sends a short report. Invisible work becomes clear proof of care.
Bilge · moisture · battery · lines · engine
Check, record, report
03 · Positioning
Reliability without nautical clichés.
RejectedAnchors, waves and generic blue-and-white aesthetics.
They say the business is by the sea. They do not say why it should be trusted.
ChosenOne person who checks, documents and reports back.
Messaging, identity and website build a sense of control and continuity.
04 · Business from zero
0→1This was not just a website. It was the foundation of an entire business.
Identity and communication
Visual identity, typography, voice, copy and social media content.
Trilingual website
The complete website, content architecture and useful digital tools that make decisions easier for owners.
Visibility and launch
Social media, Google Business Profile and every essential touchpoint a new business needs to enter the market.
05 · Visual system
Deep navy for security. Sand for human contact. No decoration without meaning.
Primary typefaceAvenir Next
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Working typefaceArial
Clear, functional and readable across every digital touchpoint.
#061A24#1458B5#D8C49E#F8F5EE
06 · Brand in use
One system, from the first encounter to every contact that follows.
The identity did not remain in a brand book. It was translated into sales materials, social content, the Instagram profile and everyday business communication.
01 · Printed materials
A flyer that explains the service, value and contact path in a few seconds.
02 · Instagram content
The carousel turns preventive maintenance into a clear argument for regular care.
05 · Business communication
The identity continues into email, where real work is agreed.
07 · Service system
The website explains what Filip checks and what the owner receives.
01Positioning
Remote boat care instead of a generic list of repairs.
02Visual identity
Serious, distinctive and service-led.
03Website and copy
The language of an owner who wants to know who is looking after the boat.
04Digital tools
Useful interactive content that explains the service and supports the decision.
08 · Outcome
The look now confirms the seriousness of the work.
From an initial idea, Boat Care received everything needed for a serious market launch: offer, pricing, visual identity, a trilingual website, digital tools, social media and Google Business Profile. Everything was conceived and built from scratch as one connected system.
boatcarepula.com ↗Running a serious business?