Calculators
Area, renovation, kitchen, materials, return on investment, vacant-property cost and interior estimates.
Case study · interior design · 2026
Sanja Baković
Interiors
From expertise to a complete brand that educates, guides and turns interest into enquiries.
- Scope
- Strategy, identity, content, photography and website
- Role
- Positioning, copy, design and build
- Website
- sanjabakovic-interiors.com ↗
Website · strategy, copy, design and build
01 · Problem
The work looked accomplished. The process remained unclear.
Interior design demands money, time and a great deal of trust. Beautiful projects attract attention, but they do not answer the questions people have before making an enquiry.
A client needs to understand what they receive, when to get in touch and how much a designer can help before a wrong decision becomes expensive.
02 · Strategic decision
We do not begin with style. We begin with decisions the client wants to make without regret.
The offer is organised by the amount of support needed, from one consultation to a complete project. The website guides visitors towards the right service instead of leaving them with a gallery to browse.
03 · User experience
Four questions before contact.
01
Is this the quality of work I am looking for?
02
Which type of service do I actually need?
03
What does the collaboration look like and what do I get?
04
Is this the right time to get in touch?
04 · Visual system
A quiet identity leaves room for the projects.
A precise mark, Montserrat and a restrained black-and-white palette give the studio weight. The identity does not imitate the interior; it gives it a frame.
MarkSB / prostor
The geometry of a house reduced to a precise linear mark.
TypographyMontserrat
Aa Bb Cc 0123456789
Palette#151515#FFFFFF#E7E4DF
05 · Digital ecosystem
We did not just build a website. We built a system that helps before and after an enquiry.
Expertise became content and practical tools for real decisions, from the first cost estimate to planning lighting, materials, the kitchen and the entire renovation.
≈30expert blog articles
11+calculators and estimators
9+guides, planners and handbooks
Trackersfor budget, payments, suppliers and projects
Quizzes
Style and space quizzes turn vague visitor preferences into a useful starting point.
PDF guides
Lighting, colour, kitchen, renovation, contractor preparation and the journey from keys to move-in.
Working sheets
Budgets, payments, contractors, suppliers, shopping lists and whole-project tracking.
Project visualisations by Sanja Baković Interiors
06 · Photography
A photographic series of a real space.
The kitchen, living room, work areas and everyday details reveal the person behind the studio. Created for the website and brand content, the photographs add a more personal layer alongside the professional projects.
07 · Brand in use
The same voice and the same standard at every touchpoint.
Both sides of the business card, the email signature, guides and digital content create a recognisable, professional impression before, during and after the collaboration.
08 · Web
Projects attract. Structure, copy and tools help people decide.
The website connects the portfolio, services, almost 30 blog articles, guides and useful digital tools into one clear story. Photography proves the quality of the work, while copy explains the process and removes uncertainty before an enquiry.
10 · Outcome
Clients understand the value before they enquire.
Identity, photography, copy, guides, tools, projects, services and process now feel like one studio. The website does not try to persuade everyone; it helps the right person recognise the way of working and take the next step.
Good work needs a good frame.