Browse content
- Several equally prominent entry points
- A longer guide
- Search results were too broad
- Source and status lacked visibility
SBS case study · 2026
Digital product
UX · content · buildPreživjela.
UX · content · build
Preživjela.
What now?
How to turn complex information about rights into an answer people can find, understand and verify.
01 · Problem
A database is not an answer when people do not know what to search for.
Rights and benefits are spread across institutions, cities and different sources. Labels vary. Eligibility depends on status, documents and location. People first have to understand the administrative system before they can search for an answer.
The UX task was clear: shorten the path from a question to information people can verify and use.
02 · Signal
People were looking for an answer. Sometimes the interface got in their way.
Across the first 369 reviewed sessions, people opened the guide, search and filters. Some left before reaching a result, while 14.36% of sessions contained a dead click. It is not a conclusion, but it is a clear enough signal for a new UX experiment.
14,36%
sessions with dead clicks · a starting point for a hypothesis, not a final result
03 · UX experiment
Version B gives people a clearer route to the task they came to complete.
Find an answer
- Two clear paths from the homepage
- A shorter guide with progress
- Results ranked by relevance
- Source, date and status beside each result
04 · Search quality
Zagreb is not the same as Zagreb County.
The old search looked for the same string across every field. The new version checks title, city, tag and category first. Body copy is the weakest signal. City and county are no longer treated as the same place.
Before · string match
01Gradski bazen Vugrinščak, Samobor
02Samoborski muzej, Samobor
03Centar za kulturu Maksimir, Zagreb
After · relevance score
01Zagreb, Zagreb · 100
02Arena Centar, Zagreb · 90
03Arheološki muzej, Zagreb · 90
Exact title · 100Exact city · 90Exact tag · 80Body · 10
05 · What changed
From a content database to a tool for choosing the next step.
Version B introduces two clear homepage paths, a shorter guide, stricter geographic search and results that explain why they appear. Each result includes its source, review date and reliability status.
I checked search quality across 112 rights, 2,096 benefits and ten representative queries. The comparison between Version A and Version B will show whether more people complete the guide. Until that data exists, I will not invent it.
06 · Salty Brand Studio
Good UX is not decoration here. It is a shorter path to useful information.
On this project I connect research, content structure, data, interface and build. The decisions do not stay in a presentation. They end up in a product that can be tested.