Website & Price Update · 2026

Show prices online? Make sure the system is ready for 1 October.

Croatian Decision NN 101/2026 expands measures concerning additional or anchor pricing to products and services from 1 October 2026 and regulates digital price-list publication on websites. Salty Brand Studio reviews the existing site and implements only the technical changes that are actually needed.

For existing websites that present products, services or pricing.

A focused review of the existing system, including places where prices appear across the website and digital campaigns, without unnecessary redesign and without pretending the same legal requirements apply identically to every business model.

  • display products, services or prices publicly
  • have a product or service price list
  • use promotional or other pricing
  • change prices frequently
  • are unsure how to maintain a digital price list

What I review.

01

Pricing & advertising

How current, additional/anchor, promotional and reference prices are presented across the website and other price-advertising surfaces covered by the rules. Meta and Google ads are logged for review, not assumed to be covered without official clarification.

02

Digital price list

Whether CSV or XML includes the required data and filename structure, the right update cadence, a 30-day archive and technical availability for automated retrieval.

03

Website implementation

Whether prices are hard-coded or managed through a reliable maintainable structure.

04

Privacy & cookies

A technical baseline check of consent implementation and third-party tools.

05

Accessibility

Accessibility basics: structure, contrast, focus, forms, navigation and mobile usability.

06

SEO & analytics

Technical SEO basics, indexing and measurement of important website actions.

Audit first. Then only the changes that actually matter.

01

Audit

Website & Price Audit

A clear list of issues, priorities and recommended technical changes.

  • existing website review
  • pricing and price list
  • privacy/cookies baseline
  • accessibility baseline
  • SEO baseline
  • analytics baseline
  • P0 / P1 / P2 priorities
  • implementation estimate
02

Implementation

Website & Price Update

Technical updates to the existing website based on the audit findings.

  • pricing component updates
  • pricing data-model structure
  • current and additional/anchor pricing where applicable
  • machine-readable price list where applicable
  • agreed privacy/cookie updates
  • agreed accessibility updates
  • SEO/analytics fixes
  • short owner guidance

No website? That does not automatically mean you must build one.

Salty Brand Studio will not sell a website by claiming NN 101/2026 itself forces every business to create one. If you do not have a website, the legal obligation must be separated from the business need. If a website genuinely makes sense for your offer, pricing, Google visibility, trust and enquiries, the Website Sprint is designed for that, and it starts from a finished strategy.

Two changes should not be confused.

01.10.2026.

NN 101/2026

Decisions adopted as part of the 11th government package expand pricing measures to products and services and regulate digital price-list publication on websites.

17.11.2026.

NN 59/2026

The amended Article 7 of the Consumer Protection Act takes effect, including the provision on publishing current product price lists on a trader's website.

Technical implementation, not legal advice.

Salty Brand Studio tracks official sources and implements agreed technical requirements, but does not determine legal applicability to a specific business model. That remains for you, the competent authority or your professional advisers to confirm.

Have a website? Send the link. Don't have one? Tell me what you do.

If an audit or a new website does not make sense, I will tell you. If it does, you will receive a clear scope before any additional work starts.