- What do you sell in one sentence?
- Who do you help?
- What is your strongest proof?
- What is the one primary CTA?
Free online version
Website Content Planner
Structure the content your website actually needs before design starts. Use this basic online version immediately for free.
- Why does this business exist?
- What experience matters to the client?
- What differentiates you?
- What problem does each service solve?
- What exactly does the client receive?
- What is the rough timing?
- What is excluded?
- What was the problem?
- What did you do?
- What was the result?
- Do you have numbers, a testimonial or before/after?
- What are the most common objections before purchase?
- What do clients repeatedly ask?
- What scope boundaries should be clear up front?
- What action should the visitor take?
- What should they prepare before enquiring?
- How quickly do you respond?
Next step
Website Sprint
If these prompts revealed gaps in messaging, structure or content, a Website Sprint connects them with UX, design and website delivery.
